Bauer: Summer 2025 Brand Management & Consumer Insights, Hockey Internship

TEAMMATES WANTED    

Working at Bauer is like playing on a hockey team. We empower each other to be our best. Everyone on the team has an important role to play. You might be leading others or collaborating with teammates on a big project. Whatever your title, you are part of something bigger than yourself.    

Founded in 1927, Bauer Hockey developed the first skate. Since then, our passion for the game, drive for innovation, and commitment to the hockey community have made us the most trusted brand in hockey.    

About Our Program:

The North American Peak Achievement Athletics Internship Program is designed to give undergraduate & graduate students an opportunity to gain valuable work experience, to learn more about the business and their field of studies to be able to excel in your careers! Interns will have optional 60 – minute lunch & learns to give exposure to business initiatives and departments as well as mentors to help guide you through.

Exeter, NH Program Timeline: Tuesday, June 3, 2025 – Friday, August 15, 2025 (10 weeks)

Schedule: Hybrid schedule, Monday & Friday – Remote; Tuesday – Thursday in Exeter, NH Office at 100 Domain Dr, Exeter, NH 

Hours: 9:00am-5:00pm, 40 hours per week 

Want to join our team as a Brand Management & Consumer Insights, Hockey Intern?

The Brand Management & Consumer Insights, Hockey Intern is responsible for projects supporting the Brand Management Department.  This role’s primary responsibility is to provide insights into consumer insights, products & pricing driven by market intelligence and analysis.  You will help to provide a comprehensive view of the consumer and market dynamics and requires an interest and curiosity in learning the specific dynamics and unique drivers by category.  Ultimately, this role is tasked to support with helping to drive the strongest product initiatives throughout Bauer.

What You Will Be Doing: 

• Assist in refining and advancing a deeper understanding of the field of play across all categories.
• Proactive support for events & consumer specific initiatives.
• Analyzing quantitative and qualitative information to support category specific requirements.
• Act as an overall administrative support for the Brand Management team.
• Understand key marketing campaign drivers around the industry.
• Build out presentation assets and creation of content for key meetings.
• Data analysis and reporting.

What you Will Bring: 

• Pursuing a BS or BA in Business, Communication, Marketing, or related field- or equivalent years of relevant and related experience.
• Experience in hockey and/or hockey retail is preferred.
• Proven organizational skills, effective multitasking, and time-management skills.
• Exceptional oral and written communication skills, including public speaking.
• Takes personal responsibility for continuous acquisition of new knowledge, skill sets, and experiences.
• Proficiency with Word, Excel, PowerPoint, etc.
• Ability to work in a fast-paced, dynamic environment.
• Adjusts quickly to changing priorities and business needs.

We are committed to employing a diverse workforce and are an equal opportunity employer.