Marketing Specialist – Trio Hockey & Local

What you’ll do

• Develop the local marketing strategy
  • Create plans and strategies in collaboration with franchisees and internal partners, including contributing to annual plans and major campaigns.
• Plan and manage marketing projects
  • Receive, analyze, reformulate, and follow up on marketing requests while ensuring progress, coordination, and understanding of the projects.
• Prepare and coordinate creative briefs 
  • Write briefs for the studio, agencies, and suppliers, including image research, additional writing, and adherence to graphic standards.
• Supervise the production and delivery of promotional materials 
  • Coordinate printing, quotes, production, and distribution; recommend formats and materials; and perform necessary validations.
• Manage newsletters (email marketing)
  • Draft briefs, coordinate validations, conduct tests/QA, and support the programming of email deployments.
• Support e-commerce initiatives
  • Participate in briefing meetings and support the online publication of marketing content.
• Contribute to social media
  • Supervise content, scheduling, creative requests, and provide strategic guidance to ensure consistency and best practices.
• Coordinate advertising campaigns (media, TV, radio)
  • Develop strategies, manage creative production, ensure technical follow-ups, write radio scripts and deliver files to partners.
• Organize video and photo shoots
  • Manage logistics, scheduling, and coordination with internal teams, talent, stores, and suppliers.
• Provide administrative and operational support 
  • Manage purchase orders (POs) and invoices, process claims, support local operations, and maintain clear communication with stores/franchisees.

What you bring

• Excellent written and verbal communication skills (FR & EN).
• Ability to manage multiple projects simultaneously under tight deadlines.
• Strong understanding of brand standards and creative tools.
• Solid 360° knowledge of marketing channels (print, social media, digital).
• Experience with social media management platforms.
• Strong organizational skills and attention to detail.
• Ability to work independently and with minimal supervision.

#LI-MM2

This posting represents an existing vacancy within our organization.

About Us

Part of the Canadian Tire family is Sports Experts.  Your Sports Experts!  Built on more than 50 years tradition on customer focus, Sports Experts is headquartered in Laval, Quebec. Sports Experts is proud to promote a wide selection of sports equipment, clothing and footwear of renowned and exclusive brands.  By joining Sports Experts you will appreciate to work with an experienced team that will welcome you. We are the destination to Stay fit. Live well.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better. .

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.